TASK

Commissioned by the Programme Manager on behalf of the Programme Board to begin the initial process of drafting a communications and engagement strategy which would support the programme in its earliest stages. Design of all graphics for the Improving me brand and undertaking market testing in a variety of maternity units across Cheshire and Merseyside.

OUTCOME

• Initial strategy written and approved.
• Branding and design for Improving me.
• Branding guidelines produced.
• Website designed and developed.
• Successful launch event for all key stakeholders, organised and managed.
• Design of all communication materials.