Market Research Methods

H2A can help you to better understand your product and its place within the market through organising and facilitating workshops with focus groups of your potential customers. Through market research methods we can help you to guide your business decisions with insight into your market, products, competitors, marketing and target clients.

H2A are experienced in a broad range of market research methods including non-face-to-face, surveys, questionnaires and social media listening tailored to client’s needs. The research that we undertake can be both qualitative and quantitative. All the methods used are designed around the needs of your business and tailored to give you the greatest insights into the thoughts and understanding of your current and potential markets.

The following services complement our Market Research service:

• Marketing New Technologies
• Campaign Development & Management
• Public Communications & Engagement
• Creative Design & Video Production 

Staff Communication & Engagement

With many organisations undergoing Transformation Programmes, staff communication and engagement is key. Staff communication and engagement are integral to positive team relations, leading to members of the team feeling more valued and appreciated. When you effectively engage, and involve your staff and value their feedback, your team will feel that their input matters. Giving individuals within your organisation that opportunity to engage and become more involved leads to higher staff satisfaction and greater staff retention.

H2A will work with your organisation to better understand your team and what your engagement aims and outcomes are. From this we can design an engagement exercise that is bespoke to your company across key platforms. This ensures that we are delivering key messages which align with your organisational values.

The following services complement our Staff Communication & Engagement service:

• Campaign Development & Management
• Equality Duty Compliance
• Creative Design & Video Production
• Organisational Development
• Leadership & Culture
• Digital Communication Platforms

Creative Design & Video Production

Video Production & Creative Design: Video is one of the most powerful ways to connect and engage with your audience. Good quality video production facilitates effective and efficient communication and engagement with your potential clients and customers. The use of creative and digital messages allows your customers to quickly understand who you are and what you do, maximising your campaign effectiveness.

At H2A we will take time to fully understand your business and develop your ideas in to a concept that can be captured in both creative design and video production. We will develop creative design and video production tailored to the needs of your business which can then be built into your marketing strategy. These methods ensure that your message is more easily seen, understood and shared by your customers and clients.

The following services complement our Creative Design & Video Production:

• Campaign Development & Management
• Event Planning & Management
• Marketing New Technologies
• Public and Staff Communications & Engagement
• Communications and Media Handling

Marketing New Technologies

Marketing New Technologies: We currently work with a number of companies with innovative ideas in apps, communications, platforms and technologies to advise, develop and market their product. Through our expansive network, we will identify target contacts to market your product to on a regular basis. H2A regularly seek out digital innovation and technologies which support effective transformation across all sectors.

Depending upon how progressed your product is, we can work with you to create a marketing campaign across all available platforms. We will organise, facilitate and manage workshops and market research to accredit your product. This also allows you to gain valuable feedback from your target market.

The following services complement our Marketing New Technologies:

• Market Research
• Campaign Development & Management
• Public Communications & Engagement
• Creative Design & Video Production

Public Communications & Engagement

Any campaign development and management contains an element of public communications and engagement. H2A are experts in developing and implementing communications and engagement plans and programmes to successfully deliver your project or campaign. We create effective, clear and transparent communication and engagement campaigns and provide strategic and operational support to clients across all aspects of communications, engagement, involvement and participation.

We have a number of years’ experience in the field of patient and public engagement within the public sector. We are fully conversant with National Policy, best practice guidance and legal duties in relation to patient and public engagement and the Equalities Act 2010. We will ensure that you comply with statutory duties as recognised in the Health and Social Care Act 2012.

The following services complement our Public Communications & Engagement service:

• Campaign Development & Management
• Equality Duty Compliance
• Creative Design & Video Production
• Marketing New Technologies
• Event Planning & Management

Leadership & Culture

Working with a number of associates we can offer Leadership Coaching, Leadership Workshops and Team Building Days. Leadership often depends upon interpersonal skills and incorporates many factors such as language, communication, body language and values. We can work with you to deepen your understanding of your own best attributes and areas for personal development.

We understand that leadership development which facilitates personal and team growth creates an environment in which teams and individuals feel valued and appreciated. Good leadership development leads to culture and team development; which is a critical success factor. Organisations which are run by great leaders have the potential to prosper financially with excellent performance outcomes.

The following services complement our leadership & Culture service:

• Organisational Development
• Staff Communication & Engagement
• Digital Communication Platforms

Organisational Development

H2A understands that delivering effective organisational development, which supports a positive internal culture, enables staff to improve productivity and outcomes. We work within your organisation to align strategy, processes and people to improve organisational development.

We will organise facilitated workshops to develop your organisation, identifying and supporting capabilities and capacity within teams.

We understand that to be effective, individual team strengths need to be developed through collaboration and co-production while recognising the value of the collective. Through effective staff engagement we ensure transformational change programmes are fully communicated and embedded within day-to-day practice.

The following services complement our Organisational Development service:

• Leadership & Culture
• Staff Communication & Engagement
• Digital Communications Platforms

Communications & Media Handling

Media handling is a huge asset to effective communications if it is well managed. H2A can design and fully implement a Media & PR Communications Plan which will ensure targeted delivery as well as reputation management. Clear communication is key, and effective research combined with a dynamic approach means we will put your message in front of the right people, at the right time and on the right platforms.

H2A are also experienced in crisis communications and handling reactive, and often negative media enquiries. We ensure that all messages are effectively translated to minimise any reputational damage to our clients.

The following services complement our Communication & Media Handling service:

• Campaign Development & Management
• Event Planning & Management
• Marketing New Technologies
• Creative Design & Video Production.

Campaign Development & Management

Campaign Development & Management: Campaigns developed and managed by H2A are insight driven and understand the audience’s needs whilst promoting our client’s services. Our campaigns keep the target audience at the centre at all times and we achieve this through expansive Market Research and Behavioural Insight, allowing us, and therefore you, to better understand your potential customer.

Fully understanding your target audience is critical to the success of any campaign and through our associate model we collaborate in Market Research and Design & Digital to develop, manage and deliver a focused and effective campaign. We create digital campaigns that keep our clients in contact with their audience every step of the way. We ensure that engagement is taking place in the right places and at the right times to effectively target the maximum amount of people with the right messages. Our digital campaigns span many platforms and comprehensive research is done to ensure that you are on the ones which appropriately target your customer base.

The following services complement our Campaign Development & Management service:

• Public Communication & Engagement
• Communications & Media Handling
• Creative Design & Video Production
• Market Research
• Marketing New Technologies.

Equality Duty Compliance

Equality duty compliance is crucial and at H2A we are fully conversant with the statutory requirements in relation to the Public Sector Equality Duty. We work closely in partnership with a specialist legal associate to ensure that our clients remain fully compliant in the delivery of their duty.

H2A have experience supporting public sector bodies to ensure that they comply with the Equality Act 2010. We also ensure full accessibility for the nine protected characteristic groups in terms of statutory partners engagement activity and material production.

The following services complement our Equality Duty Compliance service:

• Campaign Development & Management
• Communications & Media Handling
• Public Communication & Engagement.

Event Planning & Management

Event Planning & Management: H2A design, plan and manage events to meet the specific needs, aims and specification of our clients. We are skilled at managing events of varying sizes and have planned for a range of desired outcomes. These events range from small, focused groups, workshops, drop-in sessions and engagement events through to promotional events and large international events.

Through established networks we can promote and advertise your events to ensure that your desired audience is in attendance for maximum benefit and impact. Adopting a targeted marketing approach, we will also fully utilise digital and social channels and platforms to ensure the greatest exposure for your event to your target audience and raise the profile of your organisation.

The following services complement our Event Planning & Management service:

• Campaign Development & Management
• Communications & Media Handling
• Public Communication & Engagement
• Creative Design & Video Production
• Market Research.